The Client

UMI is a casual spot for hibachi meals & Japanese eats, from bento boxes to classic & modern sushi rolls.

The Problem

The reigning champ among sushi makers called on us to create a social strategy to compliment their physical location accolades.

The Solution

Our team realized they needed a seasoned but hip brand persona. Our strategy remained up to date with pop culture, never afraid to tie in the latest of the top 100 music lyrics while simultaneously remaining true to its roots. Our objective for engagement was to be quick and witty in all conversations until retweets were second nature for all of our followers.

The Results

Over the course of our work with UMI, they have reached over 3 million impressions, 12K engagements, and have had a 61% fan increase to date.