The Client

TGI Friday’s is a restaurant chain with locations in multiple cities across the United States. They serve an assortment of American food and drinks from burger to steak and beers to cocktails.

The Problem

TGI Friday's wanted something that would resonate with their Bar Heritage. They were searching for something that would not only increase brand awareness through humorous content but also be culturally-relevant and interactive. They introduced the idea of a Elf on the Shelf like campaign, officially named “The Shaker on the Bar”. The concept was there but it lacked micro content ideas and production.

The Solution

We wanted to take an existing idea to a new level with fresh insight, perspective, and original content. Our team created multiple stop-motion videos that incorporated a “Holiday Relief” theme including being single, creating new traditions, interacting with family, and meeting up with friends around the holiday season. These videos were posted to Twitter and Instagram stories.

The Client

TGI Friday’s is a restaurant chain with locations in multiple cities across the United States. They serve an assortment of American food and drinks from burger to steak and beers to cocktails.

The Problem

TGI Friday's wanted something that would resonate with their Bar Heritage. They were searching for something that would not only increase brand awareness through humorous content but also be culturally-relevant and interactive. They introduced the idea of a Elf on the Shelf like campaign, officially named “The Shaker on the Bar”. The concept was there but it lacked micro content ideas and production.

The Solution

We wanted to take an existing idea to a new level with fresh insight, perspective, and original content. Our team created multiple stop-motion videos that incorporated a “Holiday Relief” theme including being single, creating new traditions, interacting with family, and meeting up with friends around the holiday season. These videos were posted to Twitter and Instagram stories.