Mercane Wheels is a research and development company based in South Korea that creates unique ways to transport and travel. Their first product, the Transboard, is a breed apart from a standard electric kick scooter or self-balancing scooter. Because of its self-balancing control system, anyone can enjoy the Transboard without specialized training.
Mercane Wheels came to us looking to build awareness for the launch of the Transboard. The timeline was short, but the goal was not out of our reach.
Our team tackled their Kickstarter campaign with creative content and a calculated paid media strategy that we executed across multiple social platforms.
With the help of our team, Mercane Wheels exceeded their original goal by over $25,000.